Elf Bars For Days

Smoking is almost too on-the-nose a subject for Cursed Objects. But vapes - candy-coloured, daftly-named, targeted at children, making wads of $$$ for the same tobacco companies - vapes are perfect. How are these cursed little dummies - cheap plastic disposable tat, destined for landfill - marketed? Why did fags disappear from the movies? How has Big Tobacco adapted to bans on its lobbying, advertising and product placement?

In 1974, 45% of British adults smoked. People smoked not just in restaurants and pubs, but on the tube, and in hospitals. Those numbers have fallen to 13% today - a huge social change - but what else has changed, since smoking ceased to be an integral part of the fabric of everyday life?